HudsonBec

White is for Witching

Promotion and web design for publishing house Picador. We were asked to help promote Helen Oyeyemi’s new novel to an arts audience that might not be regular readers. We sent out early proofs of the book to readers of our blog It’s Nice That, asking the participants to read the book and then write down their thoughts on the back of a specially commissioned bookmark. The limited space on a bookmark makes the reviews that little bit more honest and digestible and were published online alongside the reviewers personal reading habits, giving their thoughts a little more context than your classic book review.

As part of our website design we also commissioned a viral animation to be seeded across blogs and press to raise interest and intrigue. Commissioned Illustration by Jon Klassen, Animation by Julia Pott.

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